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You may have seen them before – large, colourful trucks driving around town with massive billboards plastered on the side. Mobile billboard advertising is a growing industry, but does it actually work? That’s what we’re here to find out!
In today’s article, we’ll be taking a comprehensive look at mobile billboard advertising: what it is, how it works, and whether or not it’s effective. By the end of this guide, you should have a good understanding of this type of marketing, and whether or not it could be right for your business.
So, let’s get started!
What Is Mobile Billboard Advertising?
Mobile billboard advertising is a form of marketing that uses large, eye-catching trucks, vans, buses, or other bulky vehicles to drive around town and display advertisements.
The billboards are typically placed on the side of the vehicle, and they can be either digital or static.
This type of advertising is growing in popularity, although it is by no means a new and novel way to reach customers. Folks have been advertising their businesses on buses for as long as we can remember – which is exactly why we’re wondering if it’s still effective or not.
How Does It Work?
Now that we know what mobile billboard advertising is, let’s take a closer look at how it works.
The most important part of any mobile billboard campaign is the vehicle itself. It needs to be big enough to accommodate the billboard, and it also needs to be eye-catching enough to get people’s attention. After all, there’s no point in driving around town in a boring grey van – you might as well just put up a regular old sign!
Once you have your vehicle sorted out, you need to design your billboard. This is where you really get to flex your creative muscles and come up with something that will stop people in their tracks. Remember, your goal is to make an impression – so don’t be afraid to go big and bold!
Once your billboard is designed, it’s time to hit the road. You’ll need to plan your route in advance so that you can make sure you’re hitting all the right neighbourhoods. And, of course, you’ll also need to make sure you’re obeying all the rules of the road because we don’t want any accidents, don’t we?
Finally, once your campaign is over, it’s important to measure your results. This will help you determine whether or not mobile billboard advertising is right for your business.
Who Uses It?
So, who uses mobile billboard advertising?
According to Movia, this type of marketing is most commonly used by businesses that are targeting a local audience. For example, if you’re a plumber in a small town, it would make sense to invest in a mobile billboard so that people in your community are constantly seeing your name and number.
However, mobile billboard advertising can also be effective for businesses that are targeting a wider audience. For example, if you’re launching a new product nationwide, you could use a mobile billboard campaign to generate buzz and interest in different cities. For example, some folks in the crypto and NFT world are frequently renting vans to drive around the Las Vegas Strip to promote their projects.
Advantages And Disadvantages Of Mobile Billboard Advertising
Now that we know what mobile billboard advertising is and how it works, let’s take a look at some of the advantages and disadvantages of this type of marketing.
Advantages:
First, let’s take a look at the good stuff.
1. It’s Eye-Catching
There’s no denying that mobile billboards are eye-catching. After all, they’re big, they’re bold, and they’re often brightly coloured. This makes them hard to miss – which is exactly what you want when you’re trying to reach a wide audience.
2. It’s Flexible
Mobile billboards are also quite flexible. For example, if you want to target a specific neighbourhood or town, you can just adjust your route accordingly. And, if you want to change your billboard design mid-campaign, it’s easy to do so – you just need to print out a new one and affix it to your vehicle!
3. It’s Affordable
Compared to other types of marketing, such as TV or radio ads, mobile billboard advertising is relatively affordable. Of course, the exact cost will depend on factors like the size of your billboard and the length of your campaign. But, in general, it’s a cost-effective way to reach a wide audience.
Disadvantages:
Now, let’s check out the bad side.
1. It’s Intrusive
One of the biggest complaints about mobile billboard advertising is that it’s too in-your-face. After all, people didn’t sign up to see your ad – you’re just shoving it in their face whether they like it or not. This can be annoying, and it might even make people dislike your brand.
2. It’s Easy To Ignore
On the other hand, the other downside of mobile billboards is that they’re easy to ignore. Because they’re not interactive, people can just tune them out as they go about their day. So, even though they might see your ad, it’s not guaranteed that it will make an impact.
3. It Can Be Disruptive
Finally, mobile billboard advertising can be disruptive. For example, if you’re driving a big truck around town, you might block traffic or take up too much space in a crowded parking lot. This can cause problems for other people – and it might even reflect poorly on your image.
Final Verdict – How Effective Is Mobile Billboard Advertising In 2024?
Now for the big question: is mobile billboard advertising actually effective in 2024?
Overall, it is effective, but at the same time, if you’re not doing it properly – it may not be.
What we mean is, if you’re targeting a local audience and you want to generate brand awareness, then mobile billboard advertising might be a good option for you. However, if you’re trying to reach a national audience or promote a new product, you might be better off with other marketing channels – such as TV or social media.
Ultimately, the best way to find out whether or not mobile billboard advertising is right for your business is to experiment! Try running a small campaign in one city and see how it goes. If it’s successful, you can always scale up your efforts later on.
